FREE Television Advertising for Your Home Sale

Rarely do I run any special offers but we are always trying to new things, measuring our existing programs, and tweaking our marketing tactics as results are available. With our current internet advertising plan producing extraordinary results, we are going to test some television advertising tactics that have been identified.  We are currently ranked the #1 Keller Williams Spartanburg List and sell real estate team!
If you know someone considering selling their home forward this coupon to them so we can see if they qualify for the program.

With residential real estate levels near historic levels the environment to sell your home is as competitive as ever. This offer expires on January 1, 2012 and restrictions apply. Participation includes our full suite of real estate marketing, administration, and negotiation services.

Red Fox Farm Home Sells Above 2 Other Realtor Suggested Selling Price

A former mortgage broker who knew many Spartanburg Realtors only considered listing his home with 3 agents.  After interviewing the 3 agents, 2 had suggested he list his home for sale at $139,900 or less.  I suggested $149,900 based on the last 2 comparable sales in the subdivision that coincidentally I had sold.  Within 3 weeks the home was under contract for $146,000 and closed within 4 weeks.

As a result I netted him more dollars than the other 2 top realtors suggest he even ask for!

Please call me when considering selling your home.  It’s just too big an investment to let anybody handle.

 

211 Red Fox Lane sold above what 2 other Realtors gave as a suggested selling price.

 

 

 

Homeowner Foreclosures on Bank of America

In what appears to be a large US financial institution getting a taste of their own medicine, a couple foreclosed on a Bank of America branch in Naples Florida!  Like a former business partner of mine once said, “If the people treated the banks the way the banks treated the people they would have been bankrupted long ago”.

You see, we used to own and run the largest Short Sale bank negotiating company in the state of SC. We have sat down at middle class family’s kitchen tables hearing the same story over and over again. “The bank said that if we sent them $3,000 they would put the remaining balance on the back of our loan and allow our normal payments to proceed.  We sent them everything we had.” said our clients. Only to find the banks collect the $3,000 and then require the remaining delinquent balance ASAP or face foreclosure. Sounds unreal I know. In fact we would tell people about how the banks treated people just like you and me and they could not believe it. They always thought we were exaggerating. We were not, and we have much worse stories we can tell.

Here is the article straight from Yahoo News.

By TARA-NICHOLLE NELSON – Mon Jun 6, 4:50 pm ET

In a modern-day evocation of David’s slingshot triumph over Goliath, a couple of foreclosed homeowners in Naples, Florida reportedly foreclosed on a Bank of America branch last week, their attorney actually having moving trucks pull up in front of a Naples branch to execute a foreclosure judgment against the bank.

What must have seemed to observers like a scene out of a parallel universe – you can see some video here – was actually the fair and logical conclusion to a situation which, the court had ruled, had an unfair and illogical start. In 2009, retired police officer Warren Nyerges and his wife, Maureen Collier, paid $165,000 cash for their 2,700 square foot home in the Golden Gate Estates subdivision, and never took a mortgage out on it. So imagine their surprise when, in Februrary of 2010, Bank of America initiated foreclosure proceedings against them. The Nyerges hired an attorney, Todd Allen, to defend them against the wrongful foreclosure, and the Bank eventually abandoned the matter.

But not before the Nyerges incurred $2,534 in attorney’s fees, which they requested informally from Bank of America multiple times before resorting to the courts, which ordered the bank to make the couple whole. When B of A still had not paid the judgment after five months of phone calls and letter writing by Allen and the Nyerges to the bank insisting that the court order be obeyed, Allen took the next step in the legal collection process, obtaining an order of foreclosure against the bank.
To continue reading the article visit Yahoo News

Spartanburg Agent MLS Ranking Through April 18, 2011

I’ve received more than a few messages asking me  “where the heck have your posts been over the last 6 months or so”.  Well, beyond watching the price of silver sky rocket to over $40/oz. I have been selling real estate and a lot of it.  I am currently the #3 Residential List & Sell Realtor in Spartanburg County and the number 8th ranked Realtor overall out of over 500 Licensed agents!

I hope this does not come across as bravado as I have humbly worked very hard for my clients this year and have put their interest first in my business dealings.  However, not only have we ranked as the #3 List & Sell Realtor year to date through April 18, 2011 but we have sold homes with a VERY HIGH list to sell ratio in this weak market!

Yes, I am proud of these results and thrilled to be able to share this with you.  I guarantee you we earned it with hard work and a level of marketing knowledge that only a 17 year corporate career in marketing with Fortune 100 companies can provide.

When selling  real estate it’s important to understand that you are paying an agent a LOT of money to help you sell your home and what you are actually paying for is that agent’s knowledge and mastery of marketing and negotiating principles. Using a part-time agent to sell one of your largest assets, especially in a buyer’s market, might not be the best strategy to take.  Heck, people use Full Time money management professionals to help them manage far less funds then their home is worth.

If you know of anyone considering buying or selling real estate we would be grateful if you decided to refer us to them.

Now, back to work.

God Bless and keep looking up!

Rob Turchetta

864-621-7900

Keller Williams Spartanburg Continues Growth Compared to Local, National Branded Companies

Rent to Own, Lease Option, and Owner Finance Homes in Boiling Springs

The amount of Boiling Springs buyers and sellers choosing owner financing, lease option, or rent to own is increasing quickly with the current economic slow down.  The problem is that many of these agreements fail because they were not structured properly at the beginning.  Whether you are a buyer or seller, this agreement needs to  consider the needs of both parties or both will end up with problems.  Keller Williams has won the JD Power & Associates award 3 years straight for highest Buyer satisfaction. Rob Turchetta has put together many successful agreements because the buyers and sellers needs were met at the beginning of these contracts.

This site will review how owner financing benefits both buyers and sellers, and allow you to SEARCH THE MLS  FREE for homes in the Boiling Springs area offering owner financing or lease option homes. Read more..

How Many Times Does the Average Spartanburg Home Get Shown Per Month?

When a residential home seller has their home listed for sale on the market expectations for a sale are usually high at first and then wane with time.  Each passing day seems to dim the hope of a quick sale and creates doubt and frustration.  Thoughts such as:  Maybe we should paint the living area?  The front really needs to be pressure washed.  Should we reshingle the roof?  Honey, I told you we should have remodeled the bathroom!  and on and on the thoughts go.  Many times these thoughts are valid but often they are just over kill.

Irrespective of our hopes and doubts, what is the proper expectation a seller in Spartanburg county SC should have as to the number of physical showings per month.  We all know that zero is too low but how many is too high?  Read more..

Keller Williams Continues to Grow Despite Falling Agent Numbers

Keller Williams Realty has carved out a unique niche in the competitive real estate market of Greenville, Spartanburg, and Boiling Springs.  It’s God first hierarchy of priorities has attracted agents from across SC and NC while agents in general are leaving the industry for greener pastures.  All 100% commission sales positions can be difficult and without the right on-going training and support all agents can feel overwhelmed  from time to time.

This is what sets Keller Williams apart from their core competitors.  A commitment to helping agents succeed.  If you have ever driven down the road and saw a “career night” sign out in front of a real estate agency week after week the normal question is “Why is there always an opening there?”.

This link will show you the change in the number of agents in SC and NC by company.  In an industry that is losing agents in droves, many agents are finding a home at Keller Williams.

Keller Williams Realty named #1 Real Estate Franchise

This company really is great and the Spartanburg / Boiling Springs Keller Williams office is no exception.  Our God first culture and approach to business is the reason why we are also ranked #1 in buyer satisfaction.  If you are looking to buy or sell real estate you owe it to yourself to at least consider Keller Williams.

If you ever thought about becoming licensed and want to work with one of the best give me a call and I will be happy to talk to you.

Here is the press release.

Keller Williams Realty Ranked as Top Real Estate Franchise by Industry Leader and Entrepreneur Magazine

AUSTIN, TEXAS (December 21, 2009) — Keller Williams Realty joined the ranks of the top franchises in the world Read more..

Boiling Springs SC and Spartanburg SC Luxury Homes Priced $400,000 and Up

As the price of a Spartanburg South Carolina home goes up the number of days it takes that home to sell goes up as well.  There is a direct correlation between Spartanburg home prices and days on market in a tight economy or at least an economy with so much uncertainty.   The Boiling Springs area offers a lot of home for the money in a great community, in a great location in “Upstate”, SC.  The luxury home market is no exception as we have a number of very good local builders that build homes that would sell for much more if located in some other markets.

Still, the time it takes a home to sell, or the days on market for Spartanburg SC homes increases considerably as the price goes up. Look at the “Sold Listings” column below to see the annual sales rate of Spartanburg homes in this price range.  As the price goes up the sales rate comes down even while the supply of homes remain consistent across the $400,000 to $600,000 prices range.  Not shocking new information but certainly interesting to see.  This of course translates into a higher months of inventory ranging from 2.5 years to 5 years and beyond.  Search for Boiling Springs SC homes and real estate priced at $400,000 and above.

If you are a seller of a $400,000 or greater Spartanburg home or Boiling Springs home it will be important to reach a buyer market outside of the local Boiling Springs real estate market.  You can review the highlights of a successful residential real estate marketing sales plan by clicking the link.  Of course some secret details are left off as proprietary sales strategies and tactics!!!

Source: Spartanburg, SC MLS
Price Range	Current Active Listings	Sold Listings	Date Range	Solds per Month	# Months of Inventory
$400 – $450	74	30	12	2.5	29.60
$450 – $500	71	26	12	2.2	32.77
$500 – $600	74	17	12	1.4	52.24
$600 – $750	41	8	12	0.7	61.50
$750 – $1 million	48	3	12	0.3	192.00
$1 million – up	40	2	12	0.2	240.00

Boiling Springs and Spartanburg Houses in the $300,000 to $400,000 Price Range

A look a Spartanburg and Boiling Springs homes in the $300,000 to $400,000 price range tells us that home buyers are starting to prioritize an “affordable” monthly payment and buy less expensive homes.  Of course “affordable” is a relative term and means something different to everybody.  The data tells us that 7 homes per month in this price range are sold in Spartanburg county.  Currently there are 263 Spartanburg SC homes for sale in the $300K to $400K price range. It is fair to note that some sales are not entered into the MLS because they are sold directly from the builder to the home owner so the actual SOLD number is a bit larger.  However the 263 Spartanburg homes for sale are actual “active” listings  in the MLS as of September and therefore accurate data.

As we see again, builders over built in this price range and the over supply could certainly represent a great buying opportunity for today’s home buyer in Spartanburg county.  A 37.6 month supply of homes represents a lot of money tied up into an investment that is not currently performing and also comes with a cost to hold in the form of taxes, insurance, and general upkeep.  Search for Boiling Springs houses in the $300,000 to $400,000 price range here and call  me if I can help in anyway.

Source: Spartanburg, SC MLS
Price Range	Current Active Listings	Sold Listings	Date Range	Solds per Month	# Months of Inventory

$300 – $350	133	49	12	4.1	32.57
$350 – $400	130	35	12	2.9	44.57

With over a 37 month supply of homes on the market in the price range, Boiling Springs SC home sellers cannot just put a sign in the front yard and expect their house to sell. To understand this lets go back to my consumer product days with Britol-Myers Squibb and Michelin Tires.  The purchase decision is an emotional one based upon the perceived benefits that the product they will give the buyer.  Let’s not underestimate that your home for sale is a “product” we call a house or home.  There is a relationship between the the Price and the Product .

Price/Product Benefits = ?  In the short equation as price goes up the overall answer or “attractiveness” of the product goes down and vice versa.  As perceived value goes up, acheived by staging the home, landscapping, etc., the formula yields us a larger number representing a “better” deal to the buyer.  This formula is sometimes called the Price-Value ratio or realtionship and I’m sure it goes by many other names too.

I offer my Spartanburg and Boiling Springs real estate clients a FREE home staging consultation from an experienced home seller.  When we sell a personally owned home they generally sell very quickly because the home has a warm, welcoming feel that we specifically created.  With a over a 37 month supply of homes in Spartanburg SC creating this feeliing in your home will play an important role in selling your home too.

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